I went into this movie almost completely blind I had a glanced at a synopsis and only recalled something as vague as "Family remote area, people come, weird stuff happens". Then I just watched it. As the theater lights came on and the credits rolled I could only think. "That's it?!"
This movie is being billed as 'psychological horror', but there are so many elements left blank that I never felt invested. In many cases every time I felt the movie was ramping up to do something or do a big reveal. I was left stunned as the movie instead did nothing except shuffle on to the next scene. The only moment I was scared was a jump scare moment that happens at the very beginning, which pisses me off as I'd almost find some enjoyment over a crappy series of jump scares than a movie that refuses to do anything.
I can understand the idea behind the movie and I can't fault the accuracy of the terrible situations that occur, but it doesn't do anything. I am not invested. I am picking these guys up mid-apocalypse and the movie is so minimal and lifeless.
Here's my synopsis-
"Pandemic event, life during the apocalypse is hard. People struggle, people die, end."
There is no real 'It' as the movie title makes it sound like beyond a metaphorical 'it' of the situation. It's artistic, but it is a slow burn that never ignites.